Reinventing Real Estate, Part 2: Online and Empowered Consumers Are Taking Charge and Paying Less

As technology advances and new business models evolve, the real estate industry has begun to transform itself from providing traditional, carefully controlled “agent-centric” transactions to new “consumer-centric” practices. This article examines some of the recent industry trends and how buyers, sellers and investors can expect to benefit. The “Five Ds” that are driving change in real estate are: 1. Disruption 2. Displacement 3. Demanding consumers 4. Downward pressure on commissions 5. Developing alternatives

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